Case study
TransparenC
TransparenC (TSPC) built its geospatial and earth observation platform for the carbon sector. When we met, they had found traction across new verticals - procurement, risk, nature, and construction.
At our first meeting, two of TSPC’s C-level executives and one department lead gave us three different elevator pitches. Their expertise in the space was evident, but they had difficulty breaking down the complexity of their work without tailoring it to an individual use case.
They told us that, based on their current messaging, prospects often arrived at the demo saying things like, “I had no idea you could do that!”
Sales initiatives into the new verticals led prospects to a website that wasn’t made for them.
The difficulty in defining TSPC as a company was, in part, due to their customized solutions - modular infrastructure, advanced technologies, and ongoing support.
SERVICES
Positioning
Narrative Strategy
Messaging Framework
At our first meeting, two of TSPC’s C-level executives and one department lead gave us three different elevator pitches. Their expertise in the space was evident, but they had difficulty breaking down the complexity of their work without tailoring it to an individual use case.
They told us that, based on their current messaging, prospects often arrived at the demo saying things like, "I had no idea you could do that!"
Sales initiatives into the new verticals led prospects to a website that wasn't made for them.
The difficulty in defining TSPC as a company was, in part, due to their customized solutions - modular infrastructure, advanced technologies, and ongoing support.
Sales initiatives into the new verticals led prospects to a website that wasn’t made for them.
The difficulty in defining TSPC as a company was, in part, due to their customized solutions - modular infrastructure, advanced technologies, and ongoing support.
SERVICES
Positioning
Narrative Strategy
Messaging Framework
One story to showcase the value of complex tech and
custom solutions for 4 different buyers.
Finding one narrative to capture four verticals
Discovery is an important part of the process agencies often overlook. We made sure our proposal matched TSPC's specific goals and the stage of their company.
We designed a positioning and messaging workshop to uncover connections across the verticals. This meant identifying consistent talking points and the unique strengths that spoke to each buyer type.
The strategic framework relied on painting a picture of their customer's process before and after TSPC - with clear outcomes and proof of results.
Using the findings from the workshop we began our strategic narrative development. This included in-depth research on various fronts: competitive analysis, product and technical understanding, and industry research to ground the narrative in the current landscape.
Discovery is an important part of the process agencies often overlook. We made sure our proposal matched TSPC's specific goals and the stage of their company.
We designed a positioning and messaging workshop to uncover connections across the verticals. This meant identifying consistent talking points and the unique strengths that spoke to each buyer type.
The strategic framework relied on painting a picture of their customer's process before and after TSPC - with clear outcomes and proof of results.
Using the findings from the workshop we began our strategic narrative development. This included in-depth research on various fronts: competitive analysis, product and technical understanding, and industry research to ground the narrative in the current landscape.
We were sensitive to the fact that the different verticals had very different levels of awareness. For example, most carbon buyers understand where geospatial technology fits into their business, while buyers in construction might have a tougher time seeing this.
This meant that the narrative had to provide an element of education without losing relevance for the carbon sector. To ensure the narrative was commercially relevant, we found ways to show the buyer hidden costs associated with their current process.
The biggest challenge was finding a way to cover the four verticals without going too broad. The remedy was to highlight the strengths relevant to all four buyer types - from data sourcing to analysis and visualization.
The story was built to capture interest and to guide prospects toward more targeted messaging.
We were sensitive to the fact that the different verticals had very different levels of awareness. For example, most carbon buyers understand where geospatial technology fits into their business, while buyers in construction might have a tougher time seeing this.
This meant that the narrative had to provide an element of education without losing relevance for the carbon sector. To ensure the narrative was commercially relevant, we found ways to show the buyer hidden costs associated with their current process.
The biggest challenge was finding a way to cover the four verticals without going too broad. The remedy was to highlight the strengths relevant to all four buyer types - from data sourcing to analysis and visualization.
The story was built to capture interest and to guide prospects toward more targeted messaging.
A clear structure for communicating complex work
The work resulted in a strategic communications foundation that represented TSPC's technology accurately, made a clear commercial case, and spoke to every vertical. One that shapes their website copy and outreach. One that their whole team works from today.
We decided to present TSPC with three strategic narrative options. Any time positioning work is done, the implications it has on strategic direction must be carefully weighed. We discussed the pros and cons of each option in a live meeting.
We landed on a strategic narrative that explained the business case for geospatial, and allowed TSPC
We decided to present TSPC with three strategic narrative options. Any time positioning work is done, the implications it has on strategic direction must be carefully weighed. We discussed the pros and cons of each option in a live meeting.
We landed on a strategic narrative that explained the business case for geospatial, and allowed TSPC
to evolve into the diversified company they had become. We refined the chosen narrative, built a messaging framework, and internal slides - with consultation on how to carry it out across sales and marketing.
We decided to present TSPC with three strategic narrative options. Any time positioning work is done, the implications it has on strategic direction must be carefully weighed. We discussed the pros and cons of each option in a live meeting.
We landed on a strategic narrative that explained the business case for
to evolve into the diversified company they had become. We refined the chosen narrative, built a messaging framework, and internal slides - with consultation on how to carry it out across sales and marketing.
geospatial, and allowed TSPC to evolve into the diversified company they had become. We refined the chosen narrative, built a messaging framework, and internal slides - with consultation on how to carry it out across sales and marketing.
“
Dig It Comms helped us with our positioning and messaging. They presented themselves as strategic partners, taking the time to understand our work in depth. The entire process - from the collaborative sessions to production - helped us critically refine our messaging. We now have a clear structure for communicating the complexity of our work in a way that showcases our value more effectively.
Nicklas Wallendahl
Co-Founder, TransparenC
“
Dig It Comms helped us with our positioning and messaging. They presented themselves as strategic partners, taking the time to understand our work in depth. The entire process - from the collaborative sessions to production - helped us critically refine our messaging. We now have a clear structure for communicating the complexity of our work in a way that showcases our value more effectively.
Nicklas Wallendahl
Co-Founder, TransparenC
“
Dig It Comms helped us with our positioning and messaging. They presented themselves as strategic partners, taking the time to understand our work in depth. The entire process - from the collaborative sessions to production - helped us critically refine our messaging. We now have a clear structure for communicating the complexity of our work in a way that showcases our value more effectively.
Nicklas Wallendahl
Co-Founder, TransparenC